Partner with Tailored Performance Fluids to increase your margins and protect your client relationships with your own in-house brand.
It’s an uphill battle out there. You’re fighting skyrocketing costs and razor-thin margins just to keep your best accounts secure.
TPF partners with select clients to put proven, ultra-high performance metalworking fluids under your name, sold exclusively by you in your market.
Private Label gives you a meaningful competitive advantage. You offer a product that’s uniquely yours, so customers are evaluating your expertise and service, not comparing identical products across multiple companies. When the product is exclusive to your business, the conversation shifts from price to value.
*Most partners start with 1-2 accounts and grow to 20-30% of their total fluid sales within 18 months.
That’s Private Label done right. Not a label on a drum, but a proprietary brand in your portfolio. Offer ultra-high performance fluids for your customers’ most demanding applications.
Superior formulations maintain machine cleanliness, extend tool life and keep your systems running smoothly
Clean running, operator friendly products reduce tool breakage, part scraping, maintenance and waste.
Run faster, cleaner and longer while producing superior surface finishes.
Receive a no-risk private label assessment with one of our Private Label experts.
Prove the model works for you before you commit.
Launch your exclusive brand with the fluids of your choice.
Competing on price alone quietly chips away at your profit margins and the long-term value of your business. It can also make your key accounts more susceptible to national brands, and when technical challenges arise, you may find yourself relying on generic, call-center support while your customers wait for solutions.
All this frames you as just an easily replaceable commodity seller.
About 4 in 10 applicants are told the timing isn’t right. We’d rather lose a deal than burn your reputation. If we’re a fit, you’ll know on the call.
Lock in your most valuable accounts with proprietary, ultra-high-performance fluids that only you can deliver.
Unlock the 30–40% margins your business deserves and build lasting enterprise value as the exclusive brand in your market.
Become the strategic fluid innovator in your territory, trusted by demanding manufacturers to solve problems no one else can touch.
This calculator shows just one of the ways reducing the complexity of your portfolio by adding a brand can strengthen the value of your business.
