For decades, TPF has designed evolutionary metalworking fluids to solve challenges ordinary products can’t, helping businesses grow stronger and more profitable.
Tailored Performance Fluids didn’t start with a business plan. It started with a question.
Distributors, OEMs and manufacturers spend years building trust with customers. They solve problems, support production, respond to emergencies, and become essential partners.
But every gallon they sell adds value to someone else’s brand, not their own. We knew there had to be a better way.
TPF was founded by a metalworking sales expert and a storied chemist, united by the belief that independent distributors and lubricant manufacturers deserve stronger ways to compete, grow, and build lasting value.
Built around customer relationships and market realities.
Deep formulation knowledge behind the products.
A model designed to strengthen the partner’s business.
When companies sell the same products as everyone else, the conversation shifts from value to price.
The focus shifts away from expertise, service, and value.
Commodity competition slowly eats away at profit.
More products can create more friction instead of more value.
The distributor does the work while the manufacturer owns the loyalty.
Every sale should strengthen the business being built.
Your expertise, service, and relationships become part of your own brand.
Private Label is a chance to build something valuable for the long term.
Own the identity customers trust.
Make the relationship harder to replace.
Compete on value instead of commodity pricing.
Build cleaner, easier-to-sell lines.
Reduce complexity and free working capital.
Build a company worth more over time.
We started TPF to give independent companies a fair shot. We believe every distributor and lubricant manufacturer deserves the opportunity to build a brand that strengthens their business.
Every time we make a recommendation, we ask one question: will this create long-term value for our customers?
The industrial fluids industry is evolving. Companies that used to compete only on product are now finding that their biggest advantage might be the brand they build, the relationships they grow, and the value they create over time.
With 75 years of industry experience behind us, we help businesses build something that lasts, not just a stronger product line, but a stronger company.
This calculator shows just one of the ways reducing the complexity of your portfolio by adding a brand can strengthen the value of your business.
