We build custom fluids that solve problems the big brands can’t. You put your name on them and keep 35–40% margins. 200+ companies already did.
The 7-Step Process to Private Label
How to go from margin-squeezed company to indispensable brand owner.
You don’t need a chemist, a lab, or a warehouse full of inventory. You need less than 90 days and these seven steps. We’ve run them with a couple hundred companies, and the order matters, so we don’t change it.
Spend an hour with your private label consultant. He will work with you and the team to pressure test your real numbers. We only advance about 4 of 10 applicants.
Step 2
PLAN
Your products, customers, and pricing, locked behind an NDA.
Sign a mutual NDA that protects your business and our relationship. Then pick your products and the account for your trial.
Step 3
PILOT
Your proof, from your most challenging customer problem
We match one of our tested formulations to your customer, ship it unbranded, and run a 30-day trial. If it fails, you owe nothing.
Step 4
DECIDE
Your call, made on real proof.
You’ve seen what private label can do for your customer. Now you decide if it fits your business. It’s a partnership, and we build it together.
Step 5
DESIGN
Your brand, built with our expertise.
Sign the contract and build your brand. You choose the look, the name, the packaging. We handle chemistry, manufacturing, regulatory measures, logistics, and legalities.
Step 6
LAUNCH
Your product, in your customer’s shop.
Your first branded order ships directly to you or your customer with no minimums.
Step 7
SCALE
Your shelf, leaner and higher value.
Happier customers, eager to buy more. Now it’s time to grow. Consolidate SKUs, free up cash from slow movers, and earn more value per square foot.
Who are Private Label Metalworking Fluids for?
Companies who've watched their margins shrink on national brands and are ready to build something competitors can't price-shop
Established companies already selling fluids who want proprietary formulations, geographic exclusivity, and the technical support to solve problems national brands can't
Machine tool, tooling, and industrial supply companies as well as fluid manufacturers looking to add a high-margin line and become the complete solution their customers keep asking for.
Model Your Potential Savings
This calculator shows just one of the ways reducing the complexity of your portfolio by adding a brand can strengthen the value of your business.
Our partners trust us to keep their brands front and center. That’s why we never share customer names-discretion is part of the value we deliver.
When your brand is ready to launch, you can count on us to stay behind the scenes-no logos, no testimonials, and no visible link to a manufacturer. Your success speaks for itself, proven directly in your customer’s shop.